Grants and Fellowships

I redesigned the advertising strategy for Boston College’s grant and fellowship programs at the Center for Retirement Research. The goal was to improve application volume and reach a broader audience while using the marketing budget more efficiently.

To do this, I analyzed performance data from previous campaigns to identify which channels and placements were driving the strongest engagement and which were underperforming. Based on these insights, I updated the mix of advertising channels, adjusted ad placements, and introduced new ad formats.