I strategized, budgeted, and collaborated on a complete website redesign. My role was to project manage all the stakeholders involved and make sure all priorities were addressed. I also collected feedback and analytics to support the design and optimization of the site. This involved working closely with graphic designers and technical teams.

• Resulting in a 52% increase in web traffic in 2023 and a 45% increase in 2024.

• Improved crosslinking and added a related content feature that increased time spent on the website by 42%.