At Boston College, I launched a bi-weekly social media campaign and webpage to build a more personable, industry-connected presence for the Center for Retirement Research.

I worked with a graphic designer to create the visuals. I also collaborated weekly with researchers to develop engaging and informative copy, resulting in a consistently popular feature.

• This popular resource resulted in a 28% increase in social media engagement across LinkedIn, Twitter, Instagram, and Bluesky.

• Compared to other webpages, this page also had a high number of returning visitors and users frequently clicked through to multiple articles.