Boston College
I strategized, planned, and executed social media campaigns to promote research publications, institutional initiatives, grant programs, and academic events. I also created supporting visual content to increase audience engagement and translate complex data into accessible insights.
One project I’m particularly proud of was leading a social media redesign to better engage financial services industry professionals by sharing relevant research, industry news, and insights from employees and leadership. This initiative resulted in a 28% increase in LinkedIn followers and a 50% increase in engagement.
I translated complex research findings into clear, accessible digital content, contributing to a 7% increase in overall social media engagement and a 4% increase in click-through rates in 2024.
Instagram Stories
Beaver Country Day School
As a Social Media Manager for the school and its summer camp, I created and executed daily content strategies, increasing Instagram followers by 29% and Facebook followers by 21%.
I partnered with administrators, faculty, and staff to produce social media content that highlighted campus initiatives and reinforced brand priorities.
